Arvonas

BrightIQ Retail

Analyze your visitors in your stores and buildings, increase your efficiency.

With BrightIQ Retail, you can increase your operational efficiency by having the opportunity to analyze the entire journey of your customers from entry to exit in your stores.

You can measure the number of people who enter your store anonymously and pass by your business, and optimize staff allocation and marketing strategies. With its advanced algorithm and artificial intelligence supported heat map solution, it provides the opportunity to follow the journey of customers in your store and discover the most popular areas.

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Features

Visitor Traffic

By understanding visitor traffic, you can feed your store managers with effective insights. Comparably, they can see what day and time of the week there is a change in visitors. They can see how long visitors are left, and optimize their staff planning accordingly.

Conversion Rate

It is critical to track how much visits turn into sales. With BrightIQ Retail analysis, it allows you to better understand the details that determine the return rates. So you can better guide your teams.

Campaign Analysis

It allows you to see more clearly how much traffic you can create to the store as a result of your marketing activities, and how much of that traffic is converted into sales. Thus, it provides the opportunity to effectively manage your costs by creating correctly defined campaigns.

Work Plan Optimization

Understanding the change in the number of visitors with the personnel shift plan and creating a personnel shift plan accordingly creates significant value in both the sales success and operational efficiency of the store operation. Optimizing planning by understanding understaffing creates great value.

Visitor Flow

It is possible to better understand which area the visitors go to in the store, to update the product planning accordingly, and to carry out studies that will combine the campaign plans with the visitor flow. By increasing your productivity, you can get more visits that turn into sales.